With their superior grip and non-marking soles, Crocs shoes were originally intended for the boating and outdoor communities. However, the comfort, functionality and unique design of the shoes appealed to a more diverse group of consumers, who selected Crocs as their footwear of choice for a wide range of everyday and recreational activities. Despite its rapid success, Crocs is committed to making lightweight, comfortable, slip-resistant, fashionable and functional shoes that can be produced quickly and at an affordable price to consumers.